Facebook is a great place to meet new people, whether it is for business or personal reasons. However when it comes to networking for business reasons, particularly MLM, I see people making some mistakes in their eagerness to sign up prospects. Here are 3 common mistakes people make on Facebook.
Leaving Their Profile Empty
The first thing people see of you when they become a friend is your profile. You definitely want to fill this in properly. It doesn’t have to be anything special. First, you need to put a decent picture up of yourself. All it needs to be is something positive. You don’t want to look angry or sad, just a picture where you look happy. Pictures of you on holiday or out with friends/family are great to have on your profile. Next, let them know what your interests and passions are. Then you should write a bit about yourself in the “About Me” section. Write a short story about yourself and why you are on facebook or why you are in MLM. People love to read a story. Put some of your personality into it and make it interesting, so people will remember you which surely is the first step to developing a relationship.
Bulk Messages
I’ve noticed that quite a few people send out messages to a list of their friends as a bulk message. This would be fine if you knew everyone you are sending the message to personally, but usually this is not the case. You might get a lead here and a sale there, but its going to push more people away than anything. I don’t like it when people do it to me, and I’ve noticed that people will sometimes reply angrily to these messages, so obviously other people don’t like them either.
If you want to be able to send out messages to a large amount of people at once, start a Facebook Group. You send out invites to your friends to join the group, which they have to reply to if they want to join. So when they receive a message from the group, it will be OK with them because you didn’t send them something out of the blue and without permission.
Forgetting To Network
Facebook is a networking site and you should treat it as such. Unfortunately, I see a lot of users who don’t really bother to network, they just pitch their opportunity without even trying to have a conversation. Instead you should be trying to connect with people. Find out what drives them and what they are having problems with.
If you have a lot of Facebook friends, then obviously you aren’t going to be able to have a personal conversation with all of them. But you should always be trying to offer value. You can do this by having your own group as mentioned above. Use the group to send a helpful message(s) every week. You can also post links on to your wall of interesting articles or videos you’ve come across, or if you’ve seen someone else make an interesting post, why not comment on it. It’s all about networking and interacting with people.
