If you are new to marketing online, List Builders are one of the best ways to get started. They are so quick and easy to use and can get you great results in a short space of time.
What Are List Builders?
List builders are web programs that have members that you can send emails out to. By signing up, you also become a member and will receive other members emails (you should use a separate email account because of this). To send out emails you need a certain amount of credits. You can earn credits by opening up emails and clicking on ads etc. Or you can pay for an account upgrade which will allow you to send out a certain amount of emails whithout having to earn credits. You can also pay for one off mailings.
Why Should I Use List Builders?
Online marketing can be daunting and overwhelming for newbies and it’s easy to get discouraged. This makes it important to get the ball rolling with something that virtually anyone can do. And using list builders is just about the easiest marketing method I know of. All you have to do is come up with a marketing email (doesn’t have to be very long), or you can even source sample emails (just make sure you have permission to use them).
The other great benefit of using list builders is that you can start getting results almost immdiately unlike other low or no cost marketing methods such as social or content marketing. If you have a decent email and a decent lead capture page, you can easily generate more than 5 leads per mailing in a very short amount of time.
How Should I Use List Builders?
You can use list builders to market just about anything. You could send an email out asking for people to become your freind on facebook if you wanted. The most common and probably most effective way of marketing with list builders is to write a good, engaging email with a strong call to action that directs them to a lead capture page so that you can build your own list (which is surely the point of a list builder).
Another thing you could do, is send them to an interesting and helpful article on your blog (you still have to “sell” the email to get them to go to your blog). Just keep in mind that blogs have lower opt-in rates than landing pages so it might not be as effective.
You could also send them straight to a sales page for the possibility of an instant sale. But it’s usually better to get them into your list and market a product to them later after you’ve built a relationship with them.
The most effective way of improving your results with list builders is simply to write better emails. Being able to write good, effective marketing emails is definitely a skill worth having, so you should always be working on it. The better your email, the better your results will be. The first step is to get people to actually open the email, so make sure your headlines are catchy.
What List Builder Should I Use?
Im my experience, the best list builders are ViralURL followed by ListJoe as they seem to have the best response rates. They are both free to join and use. Like other list builders you have to earn credits to send out emails to other members. In addition to sending out emails, you can use credits to have your own banner and text ads displayed. Plus ViralURL has the ability to cloak links (for affiliate marketing etc).
However in my opinion the value is in the upgrades that they offer. It is $197 for a year for either of them. For that you can send 10 emails per month (an email every 3 days) to 3000 random members. So that’s 120 mailings per year to 3000 members each mailing.
If you averaged 5 leads per email you will get 600 leads over the course of a year. This works out to be less than 33 cents a lead! Try doing that with Pay Per Click. If you were to use a funded proposal in conjunction with that (if you don’t know what a funded proposal is, I wrote an article on them at my blog), you could completely cancel out the cost per lead to $0.
Summary
Whether you are marketing a cheap ebook or an expensive Top Tier Network Marketing Opportunity, Listbuilders are one of the easiest ways to get leads and sales. Study some good emails and then write your own and you could be getting well over 5 leads per mailing very inexpensively.
