4 Ways To Generate Leads Offline

If you’ve been searching for ways to generate leads through the internet, it would easy to think that generating leads offline is dead. All the articles on lead generation seem to only mention online lead generation methods. Now, of course I think that the internet has changed things a lot, and I think that it is a medium that you definitely need to use. But you can still generate leads offline effectively. Here are 4 ways to generate leads offline.

Voice Broadcasting

Voice Broadcasting can be very powerful and can save you a lot of time. What’s really good about using Voice Broadcasting is that only the opportunity buyers, not opportunity seekers are going to respond, so you don’t waste time on tire kickers.

Let’s say you have 5000 leads that you got from a lead company. You put those leads into the voice broadcasting system. You record a 30 second message about your business opportunity or whatever it is that you want to market. Out of 5000 people, there are going to be a lot that pay attention to your message and want to find out more. I would rather speak to 40 or 50 genuinely interested prospects than have to go through hundreds or thousands of tire kickers.

Drop Cards

This is something that I’m sure everyone’s tried or has at least heard of. Drop Cards can be very effective if used creatively. The best drop card to use is the $100 bill drop card. If you saw something that looked a $100 bill on the ground, would you pick it up? Of course you would. Some good places to put your drop cards are: Newspaper stands, in self improvement/entrepreneur related books & magazines at bookstores, real estate & auto trader classified stands, or even drop a few here and there when you’re at a shopping centre.

Traditional Press

Traditional press media (newspapers, magazines), while not as popular as it used to be thanks to the internet, is still a big player in the world of advertising. I know of people who build their business by placing ads in newspapers or magazines and that’s all they do for advertising. So if they can build a business with that one strategy, then traditional press can definitely benefit your lead generation. Of course, it is only going to be as effective as the ad you place. So make sure you’ve got a good ad with a catchy headline to grab their attention.

Prospecting While You’re Out

I don’t know about you, but I don’t particularly like going out specifically to prospect. It’s like you’re forcing yourself to do it which can be uncomfortable. But, if you have to go out for something, then why wouldn’t you make the most of your time and do some prospecting while you’re out?For example, if you’re at a restaurant, why not leave them a note or drop card along with a tip? Imagine the looks on their faces if you leave a $100 bill drop card along with the tip. Chances are they may not like being a waiter and may be open to making money in other ways. There are many ways you can prospect while you’re out, but make sure you don’t force it upon them, make it seem natural, otherwise they will run in the opposite direction.